In September 2017, PURE released a new media campaign.

It aired during the weekend of the PURE Insurance Championship in Pebble Beach, California. This new campaign includes a series of TV commercials that highlight the uncompromising standard of care and empathy our PURE Member Advocates® bring to the claim process; the savings afforded by the combination of PURE’s model and the responsibility demonstrated by our members; and the service advantages linked to member-owned insurers.